Business Communication involves the effective and appropriate exchange of information in a formal setting. In this program, students will strengthen the skills, strategies, and behaviors used to convey messages, ideas, and information in a clear, concise manner from face-to-face settings to digital campaigns. Students will also develop skills to inspire and motivate individuals and teams to achieve desired outcomes.
Learning Outcomes:
MCOMM 600 Introduction to Business Communication and Leadership (first year experience)
Personality assessment, how to communicate with diverse individuals, foster relationships, finding your mentor, express professional brand through media, how to successfully complete the program.
MCOMM 601Interpersonal Influence
Learn how the fundamentals of interpersonal communication can be used to build trust, foster collaboration, increase productivity, resolve conflict, and employee engagement.
MCOMM 602Creating Persuasive Mediated Messages
Study the fundamental elements of persuasion and apply them to create memorable mediated messages.
MCOMM 603Writing and Presenting for Impact
Leave an impact. Whether you are writing a concise email or delivering an engaging presentation, in this class you will learn how to harness your natural skills, analyze your audience, and express your ideas in meaningful ways.
MCOMM Communication in a distributed workplace
Online presence, remote collaboration, coordinating remote teams, managing meetings, delivering timely and constructive feedback
MCOMMPersonal and professional branding and leadership development
Professional brand, develop your network, master interviewing, resume and letter writing, digital networking, career planning, leadership
MCOMMCommunication in a global cross-cultural/inter-cultural workplace
Understand and navigate cultural differences in order to effectively communicate and interact with people from diverse cultures.
Executive Influence (Interpersonal, persuasion, and leadership)
MCOMM Conflict Resolution and Mediation
Rooted in culture, preventative conflict
MCOMM Decision Making and Problem Solving
Analyze a situation, identify alternatives, evaluate options and choose the most appropriate course of action. Decision making refers to the broader process of selecting a course of action from multiple alternatives. Problem solving specifically focuses on finding solutions to specific challenges or issues.
MCOMMData-Driven Decision Making
Master the process of making informed and effective decisions based on analysis and interpretation of data. Identify trends, patterns, and insights that guide decision-making processes
Social Media Marketing (Persuasion and digital marketing)
MCOMM Storytelling
Professional storytelling is the art of crafting and delivering compelling narratives in a business or professional context. Use storytelling techniques to engage, persuade, and connect with an audience in order to achieve specific objectives.
MCOMM Digital Literacy
Develop skills and knowledge to effectively navigate and use digital technologies. Enhance digital proficiency, critical thinking, and responsible digital citizenship.
BUS 606 Strategic Marketing
Integrate marketing knowledge to address strategic decision making situations.
Public Relations and Media Campaigns
MCOMM Media Campaigns
Planning, development, and execution of media campaigns for various purposes such as marketing, public relations, social advocacy or political. Media strategy, message development, audience targeting, media selection and evaluation
MCOMM PR and Strategic Communication
Learn how to strategically communicate key messages to achieve organizational goals.
MCOMM Digital Literacy
Develop skills and knowledge to effectively navigate and use digital technologies. Enhance digital proficiency, critical thinking, and responsible digital citizenship.
Executive Leadership (or Global Executive Leadership)
BUS 601Executive Communication
Survey key managerial communication perspectives with a focus on managerial and organizational effectiveness
ORG 690Strategic Leadership
Examine strategic thinking in organizational leadership as a process to develop an organization’s strengths and deliver positive results.
ORG 625Leading in a Global Context
Leadership in the global marketplace with particular emphasis on global strategy, organizational factors and the global economy